Poopy Poochy
Local Service Business & Custom WordPress
A dog waste removal service covering St. Clair County needed a site that could answer two questions before anyone picked up the phone: do you cover my town, and what will it cost?
Project Overview
Poopy Poochy is a recurring, route-based service across St. Clair County. Customers search for someone who covers their specific town, and they want a price before they call — so a brochure site would have failed on both counts.
We built a custom WordPress theme rather than assembling a page builder. That kept the markup clean and fast, and let the site's structured data be generated from the very same fields the owner edits — one source of truth for customers and search engines alike.
What We Delivered
A site the owner can run without calling us
Guided Quote Calculator
Price depends on dog count, frequency, yard size and surface. Rather than publish an unreadable matrix, a short guided flow turns "it depends" into a real number.
22 City Landing Pages
Service-area pages are generated from a custom post type, each with its own structured data. Adding a town is data entry, not development.
Custom QR Tracking
A purpose-built plugin generating trackable QR codes for vehicle and yard signage, logging every scan and forwarding events to Google Analytics.
The Challenge
Pricing that genuinely varies by household, a service area spanning roughly two dozen communities that each get searched separately, and an owner who needed to change prices and coverage without a developer in the loop.
Our Solution
A calculator that makes variable pricing usable instead of evasive. Templated city pages driven by data, so coverage scales without twenty-two pages going stale. And editable fields that feed the visible content and the structured data at once.
See It Live
Visit Poopy Poochy, or talk to us about a site for your local service business.