Portfolio & Case Studies
Web design and UX projects for businesses in Port Huron, St. Clair County, and Southeast Michigan — combining user research with thoughtful design and technical execution.
Client Projects
Websites designed, built, and launched through Thomas Publishing House
Little Caesars
Fundraising Platform UX Redesign
Enterprise & Fundraising
Redesigned the digital fundraising platform to streamline user onboarding, increase campaign engagement, and improve conversion rates for schools and nonprofits.
The Challenge
An outdated platform with friction during sign-up, unclear calls to action, and limited mobile optimization — leading to abandoned signups and inconsistent engagement.
Our Solution
Conducted usability tests, mapped key user journeys, redesigned onboarding and ordering flows with mobile-first design, and ran A/B tests to refine interaction patterns.
Results
Consumers Energy
Internal Utility Planning App UX
Utility & Enterprise
Redesigned a GIS-based planning tool to improve usability, reduce training time, and streamline operations across forestry and field teams.
The Challenge
An existing process relying on spreadsheets and technical tools, making it difficult for newer or non-technical planners to step in without significant training.
Our Solution
Conducted user interviews and card-sorting, created personas, designed an intuitive map-based dashboard with context-aware tooltips and guided planning paths.
Results
Leading Light
Startup UX — Concept to Prototype
Safety & Navigation
Led UX and front-end development for a safety-focused navigation prototype that prioritized emotional design, community reporting, and lean development.
The Challenge
Traditional navigation tools ignore how users feel while traveling. For many — especially vulnerable commuters — this creates stress and unsafe workarounds.
Our Solution
Conducted 10+ user interviews, built journey maps around emotional decision-making, designed danger zone visualizations and one-tap emergency messaging, and built the prototype in React.
Results
Our Impact By The Numbers
Collective results across all client engagements
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